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Hispanic consumer confidence ‘slightly stronger’ heading into new year

FILE - Vegetables are displayed in a produce section at a supermarket in New York, Monday, May 17, 2021. On Thursday, Jan. 19, 2023, the U.S. Agriculture Department issued new requirements for foods labeled as “organic,” a move aimed at cracking down on fraud and boosting oversight of products increasingly sought by consumers seeking healthy and environmentally sustainable options. (AP Photo/Mary Altaffer, File)

TAMPA, Fla. (WFLA) — A Florida Atlantic University study tracking consumer confidence among Hispanics in the United States found that attitudes toward the economy and personal financial situations improved as 2023 started.

The Hispanic Index of Consumer Sentiment from FAU showed that Hispanics “feel more optimistic about their financial situations as they go into 2023,” an 11-point jump compared to the previous quarter’s score. As a demographic, FAU reported 72% of Hispanics in the U.S. expect better financial situations for 2023, an increase from the third quarter outlook.

The timing somewhat followed sentiment over inflation, with U.S. inflation rates in their sixth month in a row of annual decreases. As of December, The U.S. Bureau of Labor Statistics reported inflation was at a rate of 6.5%, nationally.

Over the course of 2022, FAU’s study showed Hispanic consumer sentiment fell sharply, almost 20 full points from Q1 to Q3, before rising again by the end of the year. FAU reported that “In the fourth quarter, 56% of Hispanics said they are better off financially today than a year ago compared to 44% in the third quarter.”

The same proportion of respondents in the FAU study said they also expect good business conditions in the U.S., though women were “more optimistic of the short run economic outlook” than their male counterparts.

Compared to the previous study results:

“Airline fares fell 28.5% from the previous year, while over the same period car repairs dropped 19.5% and delivery services fell 13.3%,” FAU noted. “Economists hope the upbeat report means government officials will be less inclined to take dramatic steps to control inflation.”

Consumer price hikes were also said to be moderating, aiding in the optimism from the Hispanic consumer survey respondents. The university announcement of the study results said easing inflation pressures were “bolstering” Hispanic consumer confidence, matching similar data from the consumer confidence index published by the University of Michigan.