BUFFALO, N.Y. (WIVB) – If you smell pumpkin spice downtown, it’s not from a coffee shop. It’s coming from General Mills.

The company says some of the Cheerios made will be pumpkin-spice flavored.

The new cereal will hit store shelves around Labor Day – around the same time those pumpkin spice lattes will be available at coffee shops.

General Mills hopes the new flavor will help boost sagging sales.WHAT OTHERS ARE CLICKING ON RIGHT NOW: