NEW YORK – There’s no trademark on America.
Budweiser, now owned by Belgium’s AB Inbev, will rename its beer “America” this summer and alter its labels with images and phrases affiliated with the republic.
The red, white and blue campaign is being launched into a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.
“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games,” said Ricardo Marques, vice president at Budweiser.
The Copa America Centenario is a ceremonial soccer tournament typically held in South America.WHAT OTHERS ARE CLICKING ON RIGHT NOW:
- Motorcyclist shot in possible road-rage incident on Howard Frankland
- Medical marijuana farm hidden in Hillsborough neighborhood.
- Tampa PD officer killed in off-duty crash
- More than 50 pairs of shoes found in hidden wall
- Baby among 3 burned in boat fire
- Suspect dead after deputy-involved shooting in St. Pete
- Pasco detectives: teacher’s aid had sex with 2 teens
- 180,000 pacifiers recalled over choking hazard
- Polk 2-year-old wandered alone on road for 1.5 hours, say deputies
- 12-year-old steals, drives school bus
- Student reportedly Googled ‘at home abortion’ before death of newborn
- >>Back to the homepage for breaking news and the latest headlines
