KFC drops ‘Finger Lickin’ Good’ slogan amid coronavirus pandemic

FILE – This April 18, 2011, file photo, shows a KFC restaurant in Mountain View, Calif. White Castle, KFC and other fast-food restaurants are trying to lure sweethearts for sliders, fries or fried chicken on Valentine’s Day, Wednesday, Feb. 14, 2018. KFC is handing out scratch-and-sniff Valentine’s Day cards that give off a fried-chicken aroma. (AP Photo/Paul Sakuma, File)

by: WFLA 8 On Your Side Staff

Posted: Aug 24, 2020 / 02:33 PM EDT

Updated: Aug 24, 2020 / 02:39 PM EDT

TAMPA (WFLA) – The fried chicken chain KFC is suspending the use of its most popular slogan.

In a statement Monday, KFC said the use of “It’s Finger Lickin’ Good” amid the pandemic “doesn’t feel quite right.”

“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” officials said in the statement. “While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”

KFC said the slogan will not go away forever and they will bring it back “when the time is right.”