NEW YORK (AP) — Amazon is extending its annual “Prime Day” promotion to 36 hours this year and will try to lure more deal-seekers to the aisles of Whole Foods. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.
This year’s sales event, which starts Monday afternoon, will be six hours longer than last year’s and will launch new products. Amazon hopes to keep Prime attractive for current and would-be subscribers after raising the annual membership fee by 20 percent to $119 and to $12.99 for the month-to-month option.
Making Prime Day last even longer “ratchets up the pressure on all of retail” to roll out heavy promotions “in hopes of attracting shoppers and dollars,” said Charlie O’Shea, lead retail analyst at Moody’s. Macy’s, for instance, was promoting a “Black Friday in July” event, and eBay kicked off more than a hundred deals.
Prime Day, created by Amazon.com Inc. in 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever. While Prime Day brings in more revenue for Amazon, too, it also helps boost its Prime memberships. It had more sign-ups during 2017′s event than any other day in the company’s history, Amazon said at the time, without providing specific numbers.
Here’s a look at what’s happening this year:
WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day. And at its more than a dozen Amazon Books stores, discounts will expand beyond devices.
IT’S LONGER: After extending the daylong event to 30 hours in 2017, this year’s Prime Day will be 36 hours long, starting at 3 p.m. ET Monday.
NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon’s Alexa voice assistant.
PRIVATE LABEL PUSH: Amazon has been building its own brands, and it’ll be offering deals such as 25 percent off its Rivet furniture brand, which didn’t exist a year ago. Other deals include 30 percent off its Mama Bear diapers and baby products.
BACK TO SCHOOL: The company is making a big push in school supplies for Prime Day. It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year.
MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be a part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.
Amazon released a preview of some of its Prime Day deals
Amazon Devices:
Prime members new to Amazon Music Unlimited can get the best deal in Amazon Music history: Six months free of the premium music streaming service with purchase of select Amazon Echo devices during Prime Day
Save $20 on Fire TV Stick with Alexa Voice Remote, only $19.99
Save $110 on Toshiba 50-inch 4K Ultra HD Fire TV Edition, only $289.99
Save $30 on Echo Spot, only $99.99
Save $30 on Echo (Second Generation), only $69.99
Save $20 on Echo Dot Kids Edition, only $59.99
Save $100 on Echo Look, only $99.99
Save $60 on Amazon Cloud Cam, only $59.99
Save $75 on Ring Video Doorbell Pro, only $174
Save $30 on Fire HD8 tablet with Alexa, only $49.99
Save $30 on Fire HD 8 tablet and new Show Mode Charging Dock bundle, only $79.99
Eligible Prime members get 10% back on select Amazon devices, including Echo, Fire TV, and Kindle, when they shop on Prime Day using the Amazon Prime Rewards Visa Card or Amazon Prime Store Card
Amazon Brands:
Save 30% on everyday essentials from AmazonFresh, Presto!, and Solimo
Save up to 50% on apparel for the whole family, including Amazon Essentials, Goodthreads, Daily Ritual, and more
Save up to 30% on AmazonBasics items such as bedding, office products, cookware, and electronics accessories
Save up to 30% on furniture and home décor from Rivet and Stone & Beam
Fashion:
Save up to 50% on athleisure shoes for men and women from top-selling brands, including adidas, New Balance, and Puma
Save up to 50% on activewear from top-selling brands, including Champion, Lacoste, Russell, and Puma
Save up to 40% on select denim styles for kids from Levi’s and The Children’s Place
Save up to 40% on select jeans for men and women from Hudson, NYDJ, and Lucky
Electronics:
Premium brand 49-inch 4K Smart TV, only $438
Premium brand 55-inch 4K Smart TV, only $478
Premium brand 65-inch 4K Smart TV, only $649
Save $300 on LG V35 ThinQ, a Prime Exclusive phone, only $599.99
Save up to 30% on the Bose SoundLink Micro Bluetooth speaker
Save on Bose QuietComfort 25 Headphones, only $125
Save on Sony WH-CH700N Wireless Noise-Canceling Headphones, only $98
Save 50% on Sennheiser HD 4.50 SE Wireless Noise-Canceling Headphones
Save 25% on Nura Headphones
Save up to 40% on select Micro SD/SD Cards and USBs
Save up to 35% on select monitors, laptops, and routers
Save up to 35% on PC gaming laptops, desktops, and accessories
Save up to 30% on 3D printers
Save $400 on the Jibo Robot
Eligible Prime members get 15% back on select Samsung TVs, audio, and more on Prime Day when shopping with the Amazon Prime Rewards Visa Card or Amazon Prime Store Card
Smart Home:
Save up to 40% on select Smart Home products
Save 40% or more on select Noon Home Smart Lighting products
Save 30% or more on a smart sprinkler controller
Save on Etekcity Wi-Fi Smart Plugs – works with Alexa
Home & Kitchen:
Save up to 30% on select furniture, mattresses, and rugs
Save 30% on select Kenmore refrigerators, ranges, washers, and dryers
Save on wine fridges from Kalamera
Save $100 on Opal Nugget Ice Maker
Save 30% or more on Anova Sous Vides
Save 30% on Coffee Gator
Save over 30% on the Cricut Explore Air 2 Rose bundle
Save up to 40% on select cat treats and supplies
Video Games:
Save 25% on Microsoft Xbox One S 1TB Starter Bundle + Rare Replay, only $229.99
Save on Nintendo New 3DS XL – Super NES Edition with Super Mario Kart, only $149.99
Save on Nintendo Switch Gaming Bundle, only $299.99
Toys, Books & Baby:
Save up to 40% on select outdoor toys, including select Nerf, Green Toys, and Radio Flyer products
Save up to 40% on select indoor toys, puzzles, and games, including select Play-Doh, Ravensburger, and Crayola products
Save 30% on select products from Melissa and Doug
Save 30% on select STEM toys, including select Anki, Osmo, and Sphero products
Save up to 50% on select children’s books
Save up to 30% on select Fisher-Price baby products
Sports & Outdoor:
Save 30% or more on select Coleman camping gear
Save 30% on the Traeger Renegade Elite Grill
Save 30% on Blackstone 36″ 4-Burner Outdoor Griddle Station
Save on the Lifestraw Personal Water Filter
Additional Deals from Across Amazon:
IMDbPro: Save 60% on a new annual membership to IMDbPro, only $95 – the lowest price ever
Virtual Dash Buttons: Prime members receive an additional 15% off their first virtual Dash Button order
Subscribe & Save: Prime members receive an additional 30% off their first Subscribe & Save subscription
Shop Deals from Small and Medium-Sized Businesses on Amazon
This Prime Day, members around the world can shop hundreds of thousands of deals from small and medium-sized businesses selling on Amazon. From Amazon Launchpad to Amazon Exclusives and Amazon Handmade, small and medium-sized businesses on Amazon are offering more deals than ever before. Some of these deals include:
Save up to 50% on Tea Forte summer teas and accessories
Save 50% on 23andMe Health + Ancestry Personal Genetic Service Kit
Save on the AncestryDNA Genetic Testing Kit, only $54.99
Save up to 40% on Petcube Bites Pet Camera & Treat Dispenser
Save on Anker Powercore Power Banks
Save up to 40% on toys and games from Mama Moon Boutique
Save 20% or more on office products and furniture from Stand Steady
Save 20% on select Amazon Handmade products from local artisans
Save 20% on select Amazon Launchpad startup products
More Ways to Shop and Save this Prime Day
Amazon App: Members can shop anytime, anywhere with the Amazon App and set Watch a Deal alerts to start watching deals up to 6 hours before they are live. Prime members can also use the Amazon App to unlock additional discounts on select Prime Day deals. Simply open the app, tap on the camera icon, and try the AR View, Product Search, Barcode Scanner, or Package X-Ray feature to get an additional $5 off select Prime Day deals purchased through the app. Use these features every 6 hours throughout Prime Day for multiple $5 discounts.
Alexa Shopping: Alexa makes it easy to find the best Prime Day deals. Just ask, “Alexa, what are my Prime Day deals?” Track your Prime Day orders with Alexa. Just ask, “Alexa, where’s my stuff?” or set up Alexa delivery notifications in the Alexa app.
AmazonFresh: Prime members shopping AmazonFresh can stay cool this summer by stocking up on frozen treats, up to 30% off. Prime members can also take advantage of up to 30% off everyday groceries and household supplies, and free Honey Nut Cheerios, while supplies last. Plus, new and existing AmazonFresh customers can get $30 off their order of $100 or more.
Whole Foods Market: Through July 17, Prime members who spend $10 in a single transaction in store and scan their Prime Code or provide their linked phone number at checkout will receive a $10 credit that can be used on Amazon during Prime Day. Plus, eligible Amazon Prime Rewards Visa cardmembers will enjoy double the rewards – 10% back – when shopping at Whole Foods Market on up to a total of $400 in purchases. Prime members will also enjoy exclusive offers on select seasonal items like organic strawberries and Icelandic cod, and can shop Amazon device deals at select Whole Foods Market stores. Download the Whole Foods Market app and scan the Prime Code to start saving.
Prime Now: Prime members can shop hundreds of Prime Day deals through Prime Now for delivery in as little as an hour. Save on home essentials, snacks, beverages, and more with exclusive deals. New to Prime Now? Prime members who have not yet tried Prime Now will receive $10 off their order before July 17 and get $10 to use towards a future order.
Treasure Truck: Now available in 25 select cities, Treasure Truck is a new way for customers to shop this Prime Day. Customers can opt-in at amazon.com/TreasureTruck to receive notifications for special offers, order the item, and pick up at the truck on Prime Day. Look for the truck at various locations this Prime Day.
Amazon Books and Amazon Pop-Up: Prime members can take advantage of Prime Day deals at 82 Amazon Books and Amazon Pop-Up locations in 21 states across the U.S. To find locations and hours, visit amazon.com/stores.
Amazon.com in Spanish: Customers can shop Prime Day deals, view their shopping cart, and place orders in Spanish. Preferred language settings can be updated in the Amazon App and on Amazon.com by clicking the ‘globe’ button located in the navigation bar at the top of the Amazon home screen. To date, millions of customers have chosen Spanish as their preferred language to shop on Amazon.com and in the Amazon App.
Amazon Prime Credit Cards: Cardmembers can enjoy 5% back on all their Prime Day purchases when shopping with the Amazon Prime Rewards Visa Card or the Amazon Prime Store Card.
