(WFLA) — A company known for its vacuum cleaners and fans has just unveiled its newest product, a hair dryer.

Dyson says its Supersonic hair dryer is faster and quieter than the average hair dryer. It also uses a technology that the company says minimizes heat damage.

The Dyson Supersonic hair dryer is expected to be for sale this September at Sephora this fall with a price tag of $399.99.

The hair dryer comes a smoothing nozzle, styling concentrator, diffuser, non-clip mat, storage hanger and a two-year parts and labor warranty.

Dyson is accepting pre-orders now on its website. Pre-orders include free shipping.

You can learn more about pre-orders and the Dyson Supersonic here. WHAT OTHERS ARE CLICKING ON RIGHT NOW: